How to Research a Potential Employer

When you go in for an interview, the employer would love to hear about your opinion of the company, and why you want to work there. Here are some ways you can research a potential employer to ensure it’s a good fit, and go to the interview prepared.

First, check out the company website. Read the company’s mission statement, and check out the “About Us” page, to learn about the company’s history, values, leaders, and more. Check out the careers page to learn more about some of the benefits of working for the company and review what other positions you may be interested in, just in case this position doesn’t work out. Make sure you read and re-read the job description for the job for which you are applying so that you have a good understanding prior to the interview.

Use a search engine to find out more. You’ll want to look up any current press releases, public financials, etc. in order to gain a more in-depth understanding of the company’s current standings. See what the rest of the internet is saying about the company to which you want to apply. It helps to look at past employee reviews to ensure the company culture is a good fit for you. If it’s a large office, you may even be able to find a map online to help you locate your first interview location.

Check out the competition! You’ll want to gain an understanding of what the competition is doing, so you can go into the interview with some fresh ideas and show you’re appraised of what’s going on in the current industry trends.

Speaking of industry trends, you may want to research what’s going on in the industry to which you are applying. Is any new technology on the horizon? Is the industry growing, declining, or staying consistent? What industry news can you dig up before the interview?

These are just a few ideas on how to research a potential employer before an interview to show you know the business and impress the interviewer!