Creating a Sales Resume- Three Important Tips
No single approach to resume writing fits all industries. A decision maker for a financial position is looking for vastly different content than what is sought for a marketing, legal, or sales opportunity. Platinum Resumes specializes in that latter category, as sales professionals often seek better compensation and are highly competitive–making a professionally written resume a vital tool for success. Here are a few tips we employ and suggest when creating a sales resume:
Numbers are key!
An employer wants to know quantitatively what you have done for other companies. Dollar amounts sold, percentage of quotas, percentage change year to year, the performance of teams you have led, the specific success of a campaign, etc. Remember to include ways you have SAVED the company money or resources, as these can also be powerful figures. When you have worked with a smaller company within an industry of large players, sometimes it is stronger to use percentages vs. dollar amounts (e.g., Exceeded quota by 150% within the first year instead of exceeding $1M quota by $500k). Whichever metrics you choose, be consistent in stating your figures throughout the resume (do not use $1M in one instance and $1 million in another).
Qualitative data is important.
Numbers should lead your achievements, but don’t be afraid to state the great things you have done which don’t necessarily have a figure to go along with them. Maybe you were selected by management to participate in an elite program, or you aided in the creation of training materials. Perhaps you were highly effective in overcoming objections, dealing with vendors, or launching new products. These are relevant and worth sharing as they communicate your value from a qualitative standpoint. Don’t hide exclusively behind those numbers!
Be sure to use proper keywords.
There is an extensive keyword strategy professional resume writers use to improve the chances of clients’ resumes being caught by automatic selection systems. Look through job listings you may be interested in applying for, identify some consistent terms being used, and include them in your text.
Remember that a strong resume aids in finding a job or a better job and can also support your stance when seeking stronger compensation with a current employer. If you are in sales and want further insight, call us 816-986-0909 or fill out the Contact Us form!