Creating Your Personal Brand
When you stop to think about the idea of putting yourself out there as a potential job candidate, what are you really doing? You are selling a product. That product, in this case, is you. With every piece of documentation and communication that you share with potential employers, you are telling your story. Your unique combination of skills, experience and personality traits are being combined to create an advertisement that you will use to make known your personal brand. When you are building a career, this is a helpful way in which to examine yourself. You have the opportunity to develop a way in which people think about you. No one else can offer the unique package that you bring to the table. Your skills and strengths, experience and knowledge, and personality and attitude are combined as a valuable force [...]